Phases EP and Lofi Thoughts

Second EP is nearly finished, and per usual I’m adding a secret streaming link to this article and nowhere else. I reward those who dig deep. This EP is headlined by two tracks that compliment each other but are very different. High Ground was made using synths from my track Eloquent from Album I, and if you haven’t heard that one yet it’s one of my favorites. The second track is called Down Low, and takes the same keys from High Ground and takes it down to 90bpm; more of a downtempo lofi track.

If you’re here for new music just stop here, or beware of a very long lofi rant:

I started Auracane thinking I would be making a lot more lofi, but after a month of producing sleepy time beats for an over-saturated genre I decided I needed more energy in my tracks, Down Lo is an exception, and my way in to a large audience of playlist curators that are all trying to get a piece of this lofi pie. The appeal with lofi is that it’s essentially electronic music jazz, and by embracing a sound or drum arrangements imperfections you make it unique and appealing (when done right).

The problem with lofi is simliar to what happened with EDM (imo). I think there are wayyyyyyyyy tooooooo mannnyyyy bed room producers taking a 4-8 bar piano sample, adding a beat sample, and try pushing it without any real grasp of marketing. The problem with this is that so much of it just sounds the same. Who cares what your name or brand is when you can just upload it to lofi beats to study to and people will study so hard to it and it will blend it with the previous hundred study songs. They probably won’t hear your beat and say, wow this one hits different, because it doesn’t.

So like EDM, you have a popular sound that people will sell out and make to make money, and you’re left with zero originality. EDM has hundreds of sub genres, but if you don’t care to sift through those you probably will enjoy Illinium who makes music that frankly sounds like the mega genre cookie cutter EDM. It’s pop culture electronic music. Lofi has became a gateway sound to many emerging experimental genres, but sadly the average listener doesn’t have time to find new music because wayyyyy tooooo mannnny people are making music and it’s impossible to find the one’s that you’ll love unless they shell out thousands in advertising to find someone like you.

According to my google search, 40,000 songs are uploaded to spotify every day. How am I suppose to dig and find those 200 songs I’d enjoy? Spotify algorithms. Thank god, their super smart algorithms will suggest dope music based off my current preferences. The problem; Spotify will pick these artists based on huge playlists that pair certain genre’s of music, and it’s stupid hard to get in these playlists. Some sites offer pay to be considered, but these playlisters are trying to cover a pop niche that will get them the most plays and likes.

In the days of the DJ, a DJ would show you whatever the fuck they wanted because they make a salary. Now it’s all about volume, and to achieve that you sell out to pop culture and bury originality.

The solution for an independent artist like myself is to be creative with my advertising, and try my best to submit to every playlister that falls in my genre and maybe get accepted by some (which has worked to a degree). From these playlist curators I’ve found one with a legit audience and diverse music taste; he posts whatever he wants, and people who dig it follows. God bless Schni Tunes (spotify this dude).

That’s my rant, too many bedroom producers clogging the air waves of dope vibes with their uninspiring sleepy time lofi tunes. This is why I’ve strayed away from the genre, and I’m paving my own path down an undefined set of diverse sounds, and if you found me organically than you are apart of the solution.

Sundown Samurai

Here she is, my third(ish) release? Ok so Album II came out a bit messy and I’ll explain why here. I published an ad for purple plunder using the amazing artwork and animation by an instagram artist @niberia.visuals, and I did so a couple weeks before the official release for album II. I wasn’t even finished making the album; truth be told I didn’t like half the songs as much as the other half, which is why I ended up releasing it in two parts. Purple Plunder was released first because people on my insta ad were wondering why tf they couldn’t find the song anywhere. I sent it out along with two other tracks, hunger, and dubious wonder. They all rhymed so that worked for me. Dubious Wonder features my dad on the sax, and hunger is just fuckin dope and probably deserves more attention. Part two release came with just two tracks I felt were worthy; chump change, my personal favorite, and cloud stash, my first attempt at an actual lofi track.

Back story: I initially started auracane with the intent on making lofi hip hop beats. After Album I was finished, I came to the realization that none of these songs could be classified as lofi. I was shocked, and lost, and confused. My album started under the heavy influence of two things in particular, and if you’re in love with my music, you have these two things to thank.

  1. I started dating a magnificent woman. She was smart, stunning and hit all the right cords. If you’ve ever been in love, you must know the feeling of being completely centered in the present; a state of consciousness that can produce wondrous thoughts and motivation.
  2. She introduced me to an anime series called Samurai Champloo, which is nothing short of a masterpiece. The introduction track was produced by Nujabes, who practically brought lofi in to the spotlight, and certainly introduced it into my life.

Don’t get me wrong, I listened to lofi beats to study to or whatever the fuck that youtube channel is, but that shit is lullaby music compared to this track. I suppose you’ll have to listen to it yourself:

I was obsessed with the simplicity of the sounds, it struck a cord 😉 with me and I had to replicate it with songs of my own. Here’s where it gets tricky. I had been producing music under my previous alias “whompo” for 8 years, and had fallen out of love with the whole thing years ago. It wasn’t music that I had abandoned, it was this project focused on EDM sounds that were too experimental to be EDM. I truly believe those songs were ahead of its time, also I fucking hated the name whompo. To me, it was something that didn’t take itself serious enough.

Rewind a week before meeting this woman and seeing this show. I had discovered the beautiful art of digital collages on instagram. I was obsessed with them, and it gave me a tremendous amount of inspiration to just create something. It dawned on me that I could start a new insta page that showcased this type of art, but for what purpose? HOLY FUCK I could start a new music project and promote it through this art collective. That’s when the name came. Auracane, a vicious blend of something radiant, vivacious and fierce. So I made the website, soundcloud, insta page, and started my first song. I titled it VII, forcing me to make at least 6 other tracks, so smart. Things were happening flashily, my track was beautiful, my project was getting momentum (like 30 followers on insta, wow) and I had a hot date with this chick I met on bumble.

Fast-foward a week from bumble date. I was falling in love, and fast. I channeled my heart fluctuation into something productive and just started making music, flashily. I made 3 tracks that week, and then the universe handed me a work from home order from the government, and I made the rest of the album in a couple of weeks (14 songs, 10 made the cut). April came, another album produced, Album II, purple plunder, it’s all coming together.

Ok now here’s the part you clicked on this article for, and wow did I get sidetracked. I’m back in an office working essentially to keep the world turning, making significantly less music, but the quality is improving. I realized, holy shit dude, you make hip hop beats, sell these to the public. And then I thought, omg my dude, give away this album for free because people don’t buy music any more! So album III will be just that, a free album of instrumentals to jump start my beat licensing career. I’ll begin to produce generic trap sounds and sell them on beatstars so that one day I can stay at home making beats all-day. I’ll have to admit something, modern day pop culture hip hop is the opposite of what I’d call inspiring. However, the instrumentals of these songs are sofa king easy to produce it takes a couple hours and a lot of weed. I won’t dare showcase these beats on spotify/soundcloud/anywhere, but I’ll make money and it will sustain my passion.

But Album III isn’t the only thing I’m going to release this month. Oh no, I have three separate releases in the works not called Album III. “Samuai Sunset” is an EP that has three of my favorite tracks to date, and will be released on July 16th. It’s gundam wing themed, and you’re going to fucking love it. I used all the sounds from my favorite two tracks, purple plunder and chump change.

My second project is a single w a dope lyricist, guitarist, bassist, and beat maker. That track is a chiller, and will be released shortly after the EP. My third project is with a singer/rapper from Africa who is working on 2 songs as we speak, and those will be put out a week after the last.

My goal here is to just put out music flashily. I realized after Album II’s two part release that albums don’t matter as much as 1-3 track singles because most people don’t have time or the attention span to sit through a 30 minutes of your music. So I’m taking the best songs from Album III, and putting them out individually over a couple months. The rest of the tracks from Album III will be released for free download sometime this month randomly ;).

Auracane – Album II

Album II is in the books! I prereleased purple plunder and that caught on quick. The final track, chump change, will be released next week on spotify/itunes/everything, and it’s probably my favorite of the bunch (which I say about every new song I make, maybe I’m getting better).

This album encompasses the birth of spring, and good vibes galore for folks going crazy in quarantine. I was originally going to release it all for free as a beat package, but most of these tracks were just too out there and I didn’t see that going as planned. I’m making a third album now, designed specifically for rappers to download and use for free. keep an ear out!

Album I

Album I is finished, mastered and in que for release on Spotify and itunes. It was crafted in less than a month, which shatters my previous albums’ record that took 3 years to make. “How did you do that?”, you wonder. No, it’s why did my last album take so long. I had fallen out of love with edm and house music; the scene became saturation, redundant and uninspiring.

I decided to start from scratch, creating this new alias, and ditching all my previous sound patches, song templates and created libraries. I changed my routine, I surrounded myself with things I liked to do, and started to find new music that was strumming my soul. I took all my favorite genre’s, old and new, and blended them in to what you hear now. The high frequencies and distortion from lo-fi, the slamming bass and snare from hip hop, and ambient synths from electronic music.

What you’re hearing here in Album I is the love child of my renewed marriage with music and this inspiring reality I’ve created.